The hottest new concept of China's food and bevera

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With the development of national economy and the increasing improvement of people's living standards, China's food and beverage industry is developing rapidly, and the food and beverage packaging market concept also presents new characteristics


as soon as the new product launched by Watsons distilled water manufacturer with a history of 100 years came into the market in 2003, its new packaging with a sense of freshness made consumers bright: the streamlined bottle body, simple and fashionable green packaging and unique double bottle cap design turned distilled water into a product with unique fashion taste and personal style. As we all know, nowadays Chinese people like to buy food in supermarkets, which makes it easy to buy; But it is precisely in the supermarket that similar foods are often placed together. At this time, the most attractive thing to consumers is the packaging in addition to the brand and quality of the products. Products with strong packaging impact can often influence consumers' purchasing consciousness. The major manufacturers have found this, and have begun to make great efforts in packaging, striving to attract consumers with pleasing packaging, and taking the lead in the competition of similar products

Coca Cola, a world-famous beverage brand, regards its packaging personality and brand as a proportional relationship. Careful consumers can find that although the changes reflected in the outer packaging design are not too great each time, each change can cause a sensation in the market. On the day that BOCOG announced the emblem of the 2008 Beijing Olympic Games, which attracted worldwide attention, 1million Coca Cola limited and exquisite commemorative cans with the new emblem were officially launched. It took Coca Cola less than a month to complete the product design and official listing. Its efficiency was amazing. Coca Cola became the first company among the top sponsors of the Beijing Olympic Games to be authorized to use the new Olympic emblem. The design of the commemorative pot integrates the Beijing Olympic logo, Beijing, China elements, sports elements and grand event elements. The new emblem integrates the temple of heaven into it, highlighting the strong regional characteristics of Beijing, and making its sales volume to a higher level. Aseptic

according to statistics, there are about 300 sets of aseptic packaging equipment in China, with an annual production capacity of more than 1.5 million tons. Aseptic packaging accounts for a small proportion in food packaging, but it accounts for a large proportion in liquid food: large packaging exceeds 80~/0, and small packaging exceeds 50%. Carton aseptic packaging alone consumes more than 100 billion containers worldwide every year. Tetra Pak of Sweden, SIG Kangmei bag of Switzerland and American International Paper Company are the three giants that dominate the field of carton aseptic packaging

with the development of economy and the improvement of people's living standards, the demand for milk, fruit juice and fruit juice drinks is bound to increase greatly. The continuous emergence of new large, medium and small food enterprises will promote the further development of sterile packaging. The price of small bags of sterile milk is relatively cheap, the product has good flavor, and it can be stored for a long time at room temperature. Manufacturers and shopping malls welcome this design and its products. The product not only overcomes the limitation of production area, but also removes the cold chain required in the transportation process, which is conducive to market expansion. The successful development of aseptic milk equipment in China marks another major breakthrough in aseptic packaging technology and brings a broader prospect to the market

an obvious trend of the latest Dusseldorf international packaging Expo is the popularity of aseptic filling, which can meet the packaging needs of non aerated beverages. Now, with fruit and milk; Tea or coffee based drinks are popular, and they are usually packaged in brick form. This is because the instantaneous heat treatment process eliminates the need for preservatives. Now, Italian manufacturers with technical advantages have developed an innovative bottle dry sterilization technology, avoiding the use of special fungicides and subsequent flushing. In this way, standard PET plastic bottles can be used instead of special plastic blown bottles with high heat resistance requirements for aseptic filling production


the so-called intelligent packaging refers to the packaging that has the function of identifying and judging environmental factors. The intelligent packaging developed at present is usually made of photoelectric temperature sensitive, humidity sensitive, gas sensitive and other functional packaging materials. It can identify and display the temperature, humidity, pressure, sealing degree, time and other important parameters of the packaging space. This is a very promising functional packaging, which is particularly important for products requiring long-term storage

in Japan, the commercialization of the first special beverage packaging has shown that the original biological components (such as bacteria) can prevent the infection caused by harmful microorganisms. This kind of packaging will have a bright future in the world, from yogurt, sports drinks to bottled water, suitable for all kinds of products. It is characterized by the injection of protobiotic bacteria before drinking. Due to improper or excessive diet, the human body lacks this kind of bacteria, and the supplement of this kind of bacteria helps digestion. This kind of package is equipped with a special lid, which was developed by a Swedish biological company. It was first used in sports drinks. This special lid looks like a moving push-pull latch. It is made of high-density polyethylene and polypropylene. The plastic coated aluminum cover contains freeze-drying material, which is sealed at the lower part of the lid. The bottle is a PET bottle with a 28 mm neck. When drinking, first remove the protective sleeve or ring on the piston sleeve and press down the upper part of the cover. When the cover is pressed down, a mechanical part punctures the sealing aluminum foil, and a small amount of freeze-dried tablets enter the beverage. Shake the bottle to dissolve the freeze-dried tablets in the drink and activate the protozoa. Pull back the upper part of the cover to produce moire stripes, and then drink. After drinking, close the cover


functional packaging is a scientific method to solve the packaging problems related to contents. An example of functional packaging is to improve the corrosion resistance of liquid packaging boxes. The application of such packaging can keep perishable products fresh for a longer time. For example, adding a special cover to the fruit juice packaging box and heat sealing treatment can extend the shelf life of fruit juice

a Japanese company has introduced a kind of anticorrosive paper that can be used for food packaging. Its production process is as follows: first immerse the base paper in an ethanol solution containing 20% succinic acid, 33% sodium succinate and 0.07% sorbic acid, and then dry it. The food packed with brine can be stored at 38 ℃ for 3 weeks without deterioration according to historical experience. Another Japanese company produces a new type of packaging paper that can prevent the food from going mouldy and spoiling for a long time without damaging the food flavor. The paper is made by fusing special monoglyceride with its compounds, dissolving it in water and ethanol as an effective component, then spraying or soaking it on the paper, and finally heating and drying it. It can be used to package all kinds of food

in order to maintain the freshness of fruits, Singapore developed and produced a kind of fresh-keeping packaging paper. This paper contains antibacterial and bactericidal agents. The apples stored with this kind of paper are still full after half a year. Another kind of fresh-keeping paper can keep citrus fresh for 3 months and litchi fresh for more than 30 days


in the green environmental protection revolution, packaging waste is usually treated by recycling, reuse and fuel oilization technologies. However, for flexible composite plastic films, classified recycling and reuse is still a big problem. However, if combustion or landfill treatment is adopted, the discharged dioxide or heavy metal hazardous substances are still polluting the environment. Therefore, foreign countries have carried out research in this area and developed environmentally friendly films

a British company has successfully developed an environmentally friendly paper roll that can replace foamed plastics as packaging materials. There are many small cracks on the paper roll, and the paper roll takes up less space. When the paper roll is opened, it becomes a three-dimensional honeycomb, with an area of 10 times that of the source. The utility model can play the role of a buffer liner, and is suitable for filling and protecting packaged goods. The paper roll is made of recycled fiber and can be recycled and reused; When discarded, it can be biodegradable. The carrot paper developed in Britain takes carrot as the base material, adds appropriate thickener, plasticizer and water repellent, and uses the natural color of carrot to make a cheap and good edible color vegetable paper. This kind of product can be packaged in individual (inner) packaging of boxed food or eaten directly as convenience food, which can not only reduce environmental pollution, but also enhance the beauty of food and increase the interest and appetite of consumers. Carrot paper is a kind of edible color paper, which has strong flexibility and certain water resistance, packaging function and edible function. If we can further improve the strength and plasticity, improve the surface texture, and make products of various shapes (such as boxes, bowls, etc.), we can further expand its use. In time, it will return to its peak, better protect the environment, and provide a new way for the deep processing of vegetables

in the European and American markets, there is also a brand-new special food packaging paper. The paper does not contain fluorescent agents and chemicals harmful to human body, and has the characteristics of water-proof, oil-proof, adhesion resistance and heat resistance (can withstand high temperature of ℃). The paper is easy to use, easy to clean, safe and hygienic, and meets the food hygiene standards of FDA and BGA in Germany. This special paper for food can be recycled after cleaning, and can be reused for 50 times after the first generation of classic Moby bike, the second generation of lightweight Lite bike and the third generation of "wind light" bike released in April this year. This kind of food paper can be rolled or pressed into various paper cup shapes. No matter it is used for steaming, baking or microwave heating, it will not deform or fade. (Jinyan)

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